Monday 2 September 2013

Text 8: Butlin's Advertisement


Audience: People who are interested in visiting Butlins. Most likely families with young children.

Purpose: To attract people to visit Butlins and enjoy its facilities by using the discount shown above.

Format: It's a page from the Butlins Website in 2008.

Interesting Language Features: The creator of the advertisement uses words that would attract people towards the offer e.g. 'Biggest Ever' and 'Extra' and 'Hurry' making readers think that the offer only has a time limit so they are forced into making a rash decision which is normally actually using the offer and going.

How technology has influenced this text: By it being from a website, the advertisement includes a phone number in-case the family wants to ring up the company to finalise any details and ask any questions they might have. also the website would include a review / comments box from when other people have visited and wanted to express how their experience was.

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