Audience: People who wanted to help America during Both World Wars.
Purpose: To inform people that the army was recruiting and needed more soldiers. to encourage young men to serve in the line of duty to their country.
Format: Is a poster used from 1917 until the end of World War 2.
Interesting language Features: the emphasis on the word 'You' in co-operation with the fingering pointing out of the poster makes you feel that the poster it talking to ' You' specifically. This poster technique was to help young people feel wanted into the army as the 'You' made them feel like it was them, not anyone else, the army wanted.
How does this text exert Power: By emphasizing the word 'You' it makes people feel like their being spoken too, and it's rude to ignore someone while they talk to you, making it a powerful poster.
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