"What makes an iPhone so easy to love? Maybe it’s that it lets you do so many things. Or that it lets you do so many things so easily. Those are two reasons iPhone owners say they love their iPhone. But there are many others as well..."
Audience: People who are looking for a phone that does more than other phones out at the moment.
Purpose: To tempt people into thinking that the iphone 5 is the best type of phone in its type of mobile market.
Format: A description from the Apple Website.
Interesting Language Features: The fact that the writer asks you a questions to start with automatically gets your brain thinking that this company is ask the customers what they want. also by saying that there are 'many others as well' it makes people believe that the iPhone 5 has even more to offer then what they may already know / what they have been told already. Finally by the writer using the word 'love' it means that other people who already have the phone are already pleased with the results and so should anyone else who gets the product.
How does this text exert Power: By asking the reader a question to get them engaged straight away and by using a strong word like 'love' the writer can already get the upper hand with power when people read this article.
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